Shape how the world reads through tactile storytelling, emotional typography, and contemporary reading culture.
The project began by exploring the personal rituals behind reading through Photovoice methodology — uncovering how atmosphere, emotion, and physical interaction shape the way people experience stories today. These observations became the foundation for developing a more sensory and tactile approach to typography and book design.
Feel The Story became more than a competition project — it evolved into a collaborative exploration of reading, emotion, and contemporary storytelling. Being recognised with a D&AD New Blood Pencil Winner 2026 award was both an honour and a meaningful milestone for the entire team.
What made the project especially valuable was the collaborative process behind it. Working alongside teammates from diverse creative backgrounds expanded my perspective on teamwork, communication, and collective problem-solving. The project reinforced the idea that meaningful design is rarely created in isolation — it grows through shared ideas, different perspectives, and learning together throughout the process.
Next projects.
(2016-26©)
