It is all retouched piece by piece.
The exciting part was figuring out what story to tell each season — what angle to take for Chinese New Year, how to frame Songkran, what the mascot should be doing this time around. The process involved close collaboration with a 3D designer: I would sketch the pose direction first, or put together a rough retouch to communicate the feel I was after, so the team had something concrete to build from.
Internal branding matters more than most companies realise.
Every time I gave the mascot a story to tell, and watched it land across the organisation, it felt meaningful. People started asking ahead of the next holiday — when's the new one coming, can we see it early? Some even set it as their personal desktop or phone wallpaper. That kind of response says more than any brief could ask for.
Next projects.
(2016-26©)
