Wise can't market directly to under 18s, so the real audience is the parents. The brief asked for a campaign targeting UK parents of 15–17 year olds — people who want their kids to experience freedom and independence, but still need the reassurance that their money is safe wherever they go.
The challenge was to position Wise as the essential companion for a teen's first big adventure, and build enough brand affinity that it becomes their go-to when they turn 18.
A collaborative project with two fellow Thai creatives, bridging MA Graphic Branding and Identity and MA Advertising at UAL — bringing together both design and strategic thinking to respond to the brief.
Team: Prawee Sripornsawan Niramon Chusinkul Anakamanee Krisdhasima
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(2016-26©)
